<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.purposedrivenroi.com/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/c8430765-2563-40a7-8f65-406eb7a249ef/PDD+Logo__Arrow+Reverse.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/joinourteamdevelopmentandoperationscoordinator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/leading-through-change-our-2026-vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/6f0dc870-46eb-4b07-9750-0d37ec9f91fd/Image.jpg</image:loc>
      <image:title>Insights - Leading Through Change: Our 2026 Vision for Housing &amp;amp; Community&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Strategic Planning with the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/f96bb322-f268-4555-908f-4733a2431c73/Soroptimist+International+of+Vancouver+Housing+Project+%28SIV%29+Project+Owner+Soroptimist+International+of+Vancouver+Development+Manager+Purpose+Driven+Development+Funding+%26+Financial+Support+Purpose.png</image:loc>
      <image:title>Insights - Leading Through Change: Our 2026 Vision for Housing &amp;amp; Community&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Soroptimist House rendering (left); Site Tour (top right); Soroptimist House under construction (bottom right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/0a777854-70d9-4cb8-ad0c-6327c575ee0d/Kyle+3.jpeg</image:loc>
      <image:title>Insights - Leading Through Change: Our 2026 Vision for Housing &amp;amp; Community&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Kyle Foot</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/pddrealestatestrategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/b95589e2-b38d-4f47-b479-7c26573166f6/PDD+RES+Brochure+Cover.png</image:loc>
      <image:title>Insights - Purpose Driven Development’s Real Estate Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tacklingtariffsandtraderisks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/94d46812-2f55-4fe9-9944-ea43c6f668d8/Active+site.jpg</image:loc>
      <image:title>Insights -  Tariffs &amp;amp; Trade Risk: How We’re Navigating Uncertainty in Construction - Make it stand out</image:title>
      <image:caption>March 2025: Soroptimist House construction site at Cambie &amp; 13th.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/b5172828-530b-4e07-b5f4-2e91ffbe0ff4/SOU+Zoomed+in.jpg</image:loc>
      <image:title>Insights -  Tariffs &amp;amp; Trade Risk: How We’re Navigating Uncertainty in Construction - Make it stand out</image:title>
      <image:caption>Rendering of Southwynd Place.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/3aioqt9dv9kqv9iaowkfbhk7jsl3v5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/future-proofing-your-project-during-economic-shifts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-12</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/2024-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/60cf6a06-1bcc-4e47-a29c-375cfed3bcaa/Image+%283%29.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/0ef6e447-7cb0-4d51-a494-f7e64be47c28/1733876727784.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/7b0a5f7b-94b9-4e67-944d-21ba1e21d28e/pexels-photo-3184418.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/922a69e6-d826-458a-b803-8ad18599e874/PURPOSE+DRIVEN+RELOCATION.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/007fb7c8-845c-4921-a4ba-025cd11c56f4/1730836163712.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/458fe8e7-48c9-4884-918d-b760e628d8e8/Screenshot+2024-11-14+143512.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/95b818b7-4c7f-44a8-bcd7-f785de2da692/1732040410053.jpg</image:loc>
      <image:title>Insights - 2024 Year in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-2z79s-jtm76</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/a122e05c-7a1d-4423-9755-c8f101cb06c8/Screen+Shot+2024-08-08+at+3.41.45+PM.png</image:loc>
      <image:title>Insights - CTV News: Housing For Women By Women - Housing for Women by Women - ...the first of its kind in Canada to be developed, designed, and delivered by an all female team. The project at 546 W 13th is an effort between Vancouver based Purpose Driven Development and Planning and non-profit Soroptimist Internationa</image:title>
      <image:caption>Watch now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/strategies-for-first-nations-land-development-unlocking-economic-potential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1723059270678-YLEAVOYY0CEPX49T1R3A/Screen+Shot+2024-08-07+at+12.34.05+PM.png</image:loc>
      <image:title>Insights - NABOC: Strategies for First Nations Land Development: Unlocking Economic Potential - Make it stand out</image:title>
      <image:caption>In April, we were invited to deliver the keynote presentation at the 2024 National Aboriginal Business Council (NABOC) conference with Indigenous leaders from across Canada. Our keynote outlined strategies and best practices for successful First Nations land and economic development, and we were thrilled to connect with over 250 leaders present. The 4 best practices we outlined are: 1 . An experienced team of professionals and a comprehensive approach are key to successful land development. 2. Establish the financing and funding strategy early in the development process &amp; build key financial relationships. 3. Land development can generate tangible social, cultural, environmental and economic benefits for the community &amp; can deliver long-term economic prosperity. 4. Building necessary capacity for real estate development is necessary – with or without partners. We are committed to working with First Nations communities to understand their unique values and priorities, and act as their partner to promote long-term well-being and inclusive prosperity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/sy7l1c4hflsyfubz00zmp8whitloak-wkznd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/321059bc-75f3-4329-8dc5-c1b502617227/Screen+Shot+2024-08-07+at+9.36.46+PM+%282%29.jpg</image:loc>
      <image:title>Insights - Plan H Webinar: New tools to build social connection in multi-unit housing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/65d56b0e-fbd1-4a33-94f4-7aae03fe88e9/546_West_13th_Avenue_Camera003_HD.jpg</image:loc>
      <image:title>Insights - Journal of Commerce: Affordable 13-Storey Tower in Vancouver Built by Women for Women&amp;nbsp; - Metro Vancouver's housing crisis has had a significant impact on women, especially single mothers and senior women. As Soroptimist of Vancouver board president and redevelopment chair Carla Busnardo points out, "Almost two-thirds of minimum wage earners in B.C. are women. High rents mean that safe and adequate housing is out of reach for many women, especially women parenting alone. The lack of housing options places women at greater risk of returning to or staying in an abusive situation. The housing crisis also makes women vulnerable to exploitation."</image:title>
      <image:caption>Read full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/sy7l1c4hflsyfubz00zmp8whitloak-wkznd-nnwjz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/ad9d2eee-6c9e-4643-852f-591661601254/Screen+Shot+2024-08-08+at+12.08.09+PM+%282%29.png</image:loc>
      <image:title>Insights - WRLD CTY: The Livable City&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/how-housing-for-everyone-creates-thriving-communities-for-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/15e626a4-2c0e-415a-a382-e26297e990e0/Screen+Shot+2024-08-08+at+12.11.04+PM+%282%29.png</image:loc>
      <image:title>Insights - TedxSurrey: How Housing For Everyone Creates Thriving Communities For All - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-nhzyn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/d16002dc-97de-4179-bf98-0156cf78ecd7/SN.png</image:loc>
      <image:title>Insights - Planning West Magazine, Spring 2021 | PIBC - Songhees Housing for Wellbeing is an innovative, community-driven development project that focuses on the culture, health and wellbeing of the Songhees Nation, now and for the future. This project is a plan for multi-unit housing on an urban site that both respects the community’s values and will meet the needs of Nation members at every stage of life for current and future generations.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/0o8yq0ggritrbj8k6354uwq64avobi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/916c30a2-22c9-4d6c-9fe8-754a5f1522e4/db0e1aea-4989-5f74-6a12-94c0086342d5.jpg</image:loc>
      <image:title>Insights - Celebrating Milestones &amp;amp; 2021 Highlights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/working-towards-truth-amp-reconciliation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/d16002dc-97de-4179-bf98-0156cf78ecd7/SN.png</image:loc>
      <image:title>Insights - Working Towards Truth &amp;amp; Reconciliation - Innovative, community-driven first nations housing</image:title>
      <image:caption>Our work with Songhees Nation is delivering an innovative, community-driven model of First Nations on-reserve housing along with a cultural centre, early childhood education centre, and commercial space for sustainable revenue generation. By achieving the Nation's key strategic priorities, this project will contribute to the wellbeing of Songhees members for generations to come. Learn more about this project in the Indigenizing Planning issue of PIBC's Journal Planning West.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/81249d0c-5d50-454f-bae7-6562f781dbd8/8fb79ffd-64bf-dc14-b08d-2a0b02dd3ce7.png</image:loc>
      <image:title>Insights - Working Towards Truth &amp;amp; Reconciliation - Building first nations - municipal partnerships and collaborations</image:title>
      <image:caption>Strong relationships between First Nations and municipalities are critical to successful land development on Nation Lands and can create win-win opportunities for all parties. We are proud to have helped establish an MOU and a Joint Working Group between Snaw-Naw-As Nation and the District of Lantzville. The focus of the MOU and the Joint Working Group is to engage regularly on the development, planning, and infrastructure priorities of both governments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/5cfe52f3-1fba-424e-b76e-94ba78aa2ac0/1633717229201.jpg</image:loc>
      <image:title>Insights - Working Towards Truth &amp;amp; Reconciliation - Make it stand out</image:title>
      <image:caption>A screening of for love On September 30, Canada held its first National Day for Truth and Reconciliation to recognize the impact of residential schools and remember the children who never made it home. Our team took the day to listen, learn and reflect. It was a special evening for our CEO Carla Guerrera who attended a screening of For Love with BC Pavilion Corporation (PavCo) Board Chair Dr. Gwendolyn Point, Minister Melanie Mark, and fellow Board member Flavia Coughlan. The documentary film focuses on the overrepresentation of Indigenous children in the child welfare system in Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/91208665-24f4-4e75-af8e-39e80e4cfc3f/IMG_20210930_124450.jpg</image:loc>
      <image:title>Insights - Working Towards Truth &amp;amp; Reconciliation - Orange shirt day</image:title>
      <image:caption>Hosted by the Indian Residental School Survivor Society (IRSSS) and the Vancouver Aboriginal Friendship Center Society (VAFS), our Development Manager Annelise van der Veen attended an Orange Shirt Day event and learned from First Nations Elders and their families about the lasting impact of residential schools.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-affordable-vancouver-housing-development-for-women-by-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/031376a6-2fdb-4d08-a020-1a4993958e59/female-led-design-build+%281%29.png</image:loc>
      <image:title>Insights - The Vancouver Sun: Affordable Vancouver Housing Development For Women, By Women - The concept for the 13-story, 135-unit housing project at 546 West 13th Ave. in Vancouver will break ground in more ways than one when construction gets underway next August. Designed to address women’s housing needs, the social housing project is a partnership between the non-profit organization Soroptimist International, and Vancouver-based developer Purpose Driven Development, providing affordable housing to women of various ages — working women, heads of women-led families and seniors.</image:title>
      <image:caption>Read full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/all-women-development-team-advances-social-housing-project-near-vancouver-city-hall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bf1734e3-a163-45e3-bbde-7c10a271d6be/CG+Preferred+Headshot+2021.jpg</image:loc>
      <image:title>Insights - The Georgia Straight: All-Women Development Team Advances Social-Housing Project Near Vancouver City Hall&amp;nbsp; - The City of Vancouver has approved a rezoning application for a social-housing development for and by women. The developer says it’s the “first of its kind in Canada and possibly even North America”. “What is especially unique about this project is that it is being delivered by an all-women team,” Carla Guerrera told the Straight in a phone interview.</image:title>
      <image:caption>Read full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/vancouver-developer-advocates-for-purpose-driven-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/960bfd6d-13d4-40f4-9046-d9c2b032f109/Purpose-Drive-Development-mainweb.jpg</image:loc>
      <image:title>Insights - Journal of Commerce: Vancouver Developer Advocates For 'Purpose-Driven' Projects - Building ethically doesn’t mean sacrificing success, it’s actually the key to it. That’s the lesson Carla Guererra learned after 20 years working with public and private groups developing more than $1 billion in large, complex projects.</image:title>
      <image:caption>Read full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/news-1130</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/emerging-trends-in-real-estate-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/77a5daf0-35d0-42fb-8e8c-dda621cc6958/ULI%2BEmerging%2BTrends%2Bin%2BReal%2BEstate%2BCover.png</image:loc>
      <image:title>Insights - Emerging Trends in Real Estate: 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/vancouver-project-developed-by-women-for-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bf1734e3-a163-45e3-bbde-7c10a271d6be/CG+Preferred+Headshot+2021.jpg</image:loc>
      <image:title>Insights - Real Estate Magazine:&amp;nbsp;Vancouver Project Developed by Women for Women&amp;nbsp; - And now for something completely different – the first development project in Western Canada that’s being developed, designed and delivered by a team of women for women, says Purpose Driven Development founder and CEO Carla Guerrera.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-nhzyn-jdpef</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bf1734e3-a163-45e3-bbde-7c10a271d6be/CG+Preferred+Headshot+2021.jpg</image:loc>
      <image:title>Insights - Real Estate News Exchange:  Doing Development Differently&amp;nbsp; - Carla Guerrera founded her Vancouver-based firm Purpose Driven Development in 2016 so she could do developments differently. “I knew there was a way that was more creative, more collaborative and that really created more benefits for everyone, rather than just being bottom-line focused,” says Guerrera.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-nhzyn-mrwwe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/9464cecd-df77-4b4a-ab72-06077a27f3eb/QHECONVFRJBEBJSA52KNVUE5JI.jpg</image:loc>
      <image:title>Insights - The Globe and Mail: Soroptimist Club Prioritizes A Housing Development By Women, For Women - They’re calling it the first development in Canada to be built by women, for women. While the Soroptimists were used to operating under the radar, they have finally decided it’s time to raise their profile, not just for the sake of the development, but for keeping the club alive.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-nhzyn-3cyfy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721408315496-BSL236G7YKL890TZAJXW/SIV%2BNew%2BDesign.png</image:loc>
      <image:title>Insights - Canadian Real Estate Wealth: Innovative Housing Development Seeks To Empower Women - COVID-19-induced lockdown measures have disproportionately affected women’s employment, but an accomplished female developer and an organization dedicated to women’s empowerment are endeavouring to change that with a first-of-its-kind project.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/celn2nzfktnf4ylidwvt0iuc2t3x7y</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/c9d4171d-afc1-4283-83a6-c693ca2b63ab/Why%2BEstblish%2Ba%2BDev%2BCorp.png</image:loc>
      <image:title>Insights - Exploring the Benefits of Development Corporations and Land Trusts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/498b58a6-f406-448a-8d86-09e33d97730a/Before%2Band%2Bafter%2Bof%2BProjects.png</image:loc>
      <image:title>Insights - Exploring the Benefits of Development Corporations and Land Trusts - Make it stand out</image:title>
      <image:caption>Before and after photos of the revitalization of waterfront lands in Winnipeg and Toronto, facilitated by MDCs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/me2fcwef5de4ndsbzqmmrnhxgk3kjv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/8329ca40-00dc-4228-9014-5cc22543009b/ULI%2BReport%2Bcover.png</image:loc>
      <image:title>Insights - Affordable Housing: Best Practices and Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/journal-of-commerce-nhzyn-k8wxt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bf1734e3-a163-45e3-bbde-7c10a271d6be/CG+Preferred+Headshot+2021.jpg</image:loc>
      <image:title>Insights - Spacing Vancouver:&amp;nbsp;Transform Underutilized Lands, Revitalize our Cities, Recover our Economy - It’s time for the new normal. But what exactly is the new normal? For the city building sector, it could be using a confluence of unprecedented new opportunities to drive economic recovery while transforming communities across the province into inclusive, affordable, climate-positive places for generations to come. And it all starts with the redevelopment of underutilized brownfield lands to revitalize our cities.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/transforming-former-industrial-sites-into-vibrant-new-neighbourhoods-an-opportunity-to-boost-economic-recovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bf1734e3-a163-45e3-bbde-7c10a271d6be/CG+Preferred+Headshot+2021.jpg</image:loc>
      <image:title>Insights - The Province: Transforming Former Industrial Sites Into Vibrant New Neighbourhoods an Opportunity to Boost Economic Recovery - OPINION: We have more than 6,000 registered brownfield sites in B.C. with active potential for redevelopment sitting derelict and underutilized. Many cities have successfully redeveloped large, former industrial lands in prime locations with strong economic impacts.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/8ohm32zqf2klpjij1fzrh5zekp07cg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/ee0b87e1-9c13-49f6-ac1a-b47fb9869f46/carla_speaking2.jpg</image:loc>
      <image:title>Insights - Placemaking: the Game Changer Driving Asset Value and Repositioning in Real Estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1199613a-ebb6-4f4c-96b3-d8efc99de9a1/underpass_park.png</image:loc>
      <image:title>Insights - Placemaking: the Game Changer Driving Asset Value and Repositioning in Real Estate - Make it stand out</image:title>
      <image:caption>&gt; Underpass park in Toronto was previously a derelict site under the Richmond-Adelaide overpass, adjacent to our first phase of development within the West Don Lands masterplan that I managed with Waterfront Toronto. We transformed this area into a 4 acre park before development occurred, to provide an amenity to the neighbourhood with a shortage of park space AND to add value to the adjacent development sites for phase 1 of the build out. The park was built first and used as a key and very effective marketing strategy for River City, the first phase of development. It created an unparalleled innovative park, the first of this kind of place in North America at the time and generated much celebration, awards, attention... all very effective for value creation for adjacent real estate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/45724cbe-44cb-4efb-bee7-1c3dbb46bc8c/tennessee_brewery.png</image:loc>
      <image:title>Insights - Placemaking: the Game Changer Driving Asset Value and Repositioning in Real Estate - Make it stand out</image:title>
      <image:caption>&gt; In Memphis, a placemaking project helped the long-vacant Tennessee Brewery Building find new life for a 1870s-era building at the edge of downtown was at risk of demolition in 2014. As a 6 week experiment, the brewery’s open-air courtyard into a pop-up beer garden and opened it to the public, showcasing how the building could be repurposed for future use. Branded as the “Tennessee Brewery Untapped,” the pop-up attracted thousands of people during its six-week run. As a result, the property subsequently was acquired and redeveloped into a mixed-use project with offices, housing, and ground-floor retail. An amazing and successful repositioning strategy for a derelict asset... because... place-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/cd47a81f-fbca-4d96-a2b2-47348ef20fb8/Brooklyn.png</image:loc>
      <image:title>Insights - Placemaking: the Game Changer Driving Asset Value and Repositioning in Real Estate - Make it stand out</image:title>
      <image:caption>&gt; In Brooklyn, this transformation of an ugly parking triangle of land into a fun and vibrant litte park, resulted in an increase in retail sales in the area businesses of 172% over a 3 year period. Just this small placemaking intervention. (Thank you to #stateofplace and @marielaalfonzo for this example!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/usl2q71phyj6qnwktdr55b7dvh320z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/8d9dac72-cc76-48bc-886a-fa581854e4bf/carla_speaking3.jpg</image:loc>
      <image:title>Insights - When the Market is Unpredictable: Focus on What We Can Control in Developing Real Estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/ts5xiyajr4mqmfxbs9u5w7nl9wgtc6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721406355457-R7IIABMNOZ8S3Q2GPJN6/women-in-leadership.jpg</image:loc>
      <image:title>Insights - Women in Leadership in City Building and Real Estate Development: - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/mission-waterfront-a-priority-for-council</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1723159814084-QLH4Q9N5GPL3NQXSC5FI/14800255_web1_pamspeech.jpg</image:loc>
      <image:title>Insights - Mission City Record - Mayor: ‘We still see our waterfront as a phenomenal opportunity for the entire community’. Mission’s waterfront was the main focus of Mayor Pam Alexis’ Christmas speech. The mayor was speaking at the annual Mission Regional Chamber of Commerce Christmas lunch on Thursday afternoon at the Best Western. She told the crowd the waterfront is alway high on the list of council priorities.</image:title>
      <image:caption>Read now</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/2f9h833sjkf129ky6d7zhu0ja1cnrz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721406265785-0EIC3IFPDD1L0CQ5KG0Q/CGuerrera2000px-300x297.jpg</image:loc>
      <image:title>Insights - Success in Real Estate Development Extends Beyond Profitability: 3 Reasons How - “Over 17 years of leading over $1B in complex, mixed-use real estate development, I have picked up a few key lessons of why this is critical.”</image:title>
      <image:caption>Carla Guerrera, CEO &amp; Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/0uqv2id2tseh9af86nqu9eeyyec6t3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721405969062-WMOPHE5XI9O40UD5BI2C/WDL_TOR_16.jpg</image:loc>
      <image:title>Insights - Well-Planned Cities Increase Returns for Real Estate Developers. - I have proof and it's awesome</image:title>
      <image:caption>Carla Guerrera, CEO &amp; Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/blog-post-title-two-syg2g</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721337148700-Q5EIGV0WAMW8RWZQXYRF/blog_india_4.jpg</image:loc>
      <image:title>Insights - Tour of a Progressive And Impactful Urban Renewal Initiative in India: Nizamuddin Urban Renewal - Make it stand out</image:title>
      <image:caption>Nizamuddin Urban Renewal</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/blog-post-title-three-s9rbb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721336956055-2O7BWFD1HM6S30EQHLCO/Fountains_DSC_4736.jpg</image:loc>
      <image:title>Insights - Improving Certainty in Real Estate Development? Canadians Want "Purpose-Led"​ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/blog-post-title-one-gy5n9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/category/Insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/category/Media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/category/Blog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/category/Speaking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/Nizamuddin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/Purpose+Driven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/Women+in+Leardership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/Urban+Renewal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/Blog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/insights/tag/India</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/db752465-a1da-4a7a-bc35-b90cd5869610/Screenshot+2025-01-14+160644.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/7b5948a9-2212-4258-b387-6b480cd4a443/Screenshot+2024-11-14+143512.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/4168980e-8c9a-4d9b-bd10-64397057093b/PDD+Logo__Arrow+4c.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/670bd85a-363e-4a40-a101-6bb8c647241a/PDD+Team.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/63b418e9-db2b-4869-8771-9cb42b44b94f/Carla_TEDx+spotlight.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/projects-success</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/52db036c-2b65-473d-864c-6d61e21ae02b/20240304_SARA+Render+from+bridge.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/d3db2bdc-d0c1-4c74-8201-4a28f2128ec8/AdobeStock_766491201.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/304a250c-106f-4a25-ac87-6c682c22173c/Snaw-nas-was_Rendering.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/bd3d84cc-8ce1-493a-b595-1a7ff563be02/West+Don+lands+after2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/da2ca827-48f2-4b4f-9bf3-db4ae900f760/mission1.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/2cc5ef8e-090d-47f9-907c-f45347444121/c02_xh%2Bwhj.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/661e0079-4934-4ad2-b307-e0f0b0940a6f/The+Prescott.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/6b7a8b17-5843-409f-a955-e873f4409567/546_West_13th_Avenue_Camera003_HD.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/a54c23e6-54de-46fe-bf9c-3ccff0a1f723/PDD+-+Infographics_v5.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/e42d2174-c235-4f96-a796-80c612c25536/PDD+-+Infographics+v2-01.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/4e4c8ac7-da6c-4d83-bdc7-d91453328c5c/PDD+-+Infographics+v2__RE+Dev+Process_headline+only.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/06d58689-297c-4389-91d2-77c4b2cafe52/IMG_0540.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/e664de92-4382-4916-ae7d-1d3a32cb4f94/PDD+-+Infographics+v2-02.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/0108478e-07c5-4d38-8cd0-ce7de507106b/SIV4+2024-05-29.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/9fca53fa-bcf8-47fe-8a19-f33cfea6c9d0/Songhees_Rendering_%2BGBL.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1721336956055-2O7BWFD1HM6S30EQHLCO/Fountains_DSC_4736.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/661e0079-4934-4ad2-b307-e0f0b0940a6f/The+Prescott.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/who-we-are</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/475c4f06-f49d-4700-a2a3-3f98c5179103/Carla_Goss_Preferred_2023.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/510019bc-0667-40cd-a3f6-8b95eaed3741/Alejandra+Guerra.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/e4bb5a87-f934-4cdf-858e-7c5de0fe1e0a/annelise-preferred.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/4ebe0375-71b0-4b55-98fc-593e395c037e/Jennifer.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/8d19f4a6-2888-45cf-abf1-1baf0f35512e/Andrew+hull3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/dc3650c9-9477-459c-b01f-5941942530d2/Houssam+Elokda.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/0ab6a90b-9801-4431-83df-c7a1f9427d74/WIllow+King.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/01588da2-aa01-4066-b39f-a2f17e780ebb/Lawrie+Ferguson2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/cc652aca-c47e-4c84-83ed-43154ad2a743/Dan+VDL.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/d9e1e8ff-f4d0-42d3-945b-6de743922a6c/Paul+Woodward.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/dd5e79eb-1472-4ec9-8adf-84ef56aeb1ac/Gwen-Bridge.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/cf2783cb-4975-409b-b18b-69768e0be849/Kyle+Foot.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/f5785cca-6adb-4fba-963b-d31e5027d8f2/karey+brooks.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/santa-rosa-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/75bcd626-955b-48eb-a00e-919f58da87fd/20240304_SARA+Render+from+bridge.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/strategic-real-estate-strategy-portfolio-assessment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/snaw-naw-as-first-nation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/304a250c-106f-4a25-ac87-6c682c22173c/Snaw-nas-was_Rendering.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/28a0a6f3-df85-48a6-9586-e37f15dbd106/SNA_NEDC_masterplan.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/mission-waterfront-revitalization</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/b9678174-2ec5-44cf-8acc-1703da036374/Mission-Epic%2BPlayground_R.3.jpg</image:loc>
      <image:title>Mission Waterfront Revitalization Strategy &amp; Master Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/50368d49-932e-4f28-9483-ef3bb18dc19c/Mission-Grand%2BTerrace%2BOverlook_R.1.jpg</image:loc>
      <image:title>Mission Waterfront Revitalization Strategy &amp; Master Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/da2ca827-48f2-4b4f-9bf3-db4ae900f760/mission1.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/fd88cc72-a96b-4198-b7a7-778c86222427/Mission-Bridge%2BView_R.3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/soroptomist-house</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/4e512c23-2b26-49a5-9646-750466476980/Dec+1+finals+_12+%28002%29.jpg</image:loc>
      <image:title>Soroptomist House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/060a126d-3b8a-4756-9685-b876f778b577/SIV4+2024-05-29.jpeg</image:loc>
      <image:title>Soroptomist House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/f6b356f3-3445-4a7f-b810-5adb1f0f4f39/IMG20250627111110.jpg</image:loc>
      <image:title>Soroptomist House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/c88e3fcf-4c96-4f1d-843b-68a9270ba96d/IMG_4174.jpg</image:loc>
      <image:title>Soroptomist House</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/8a62c3b1-de82-4b2f-a7c2-b0447e1acc8b/Edited_546_West_13th_Avenue_Camera001_HD.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/aa6bb629-3de9-4834-add7-63302fe35c2d/546_West_13th_Avenue_Camera003_HD.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/first-nations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/9fca53fa-bcf8-47fe-8a19-f33cfea6c9d0/Songhees_Rendering_%2BGBL.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/58af556c-201e-4c77-8e08-32a495c24b7a/songhees_workshop2.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/720329e0-b89a-4663-a25a-5abeb6d85787/20210106-2018_09.jpeg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1722296470453-668FNPPTSMBA0BQQXY2R/19064%2BSonghees%2BWorkshop%2BDrawings%2BDL%2BIMG_4244.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/4fbfd0e2-8a64-4618-973b-cadcdac6fdb1/Songhees+Project_+Site+Plan.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/6f2cb9a8-b7ca-4ccf-9b86-1c26298520a1/SNA_NEDC_Workshop.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/304a250c-106f-4a25-ac87-6c682c22173c/Snaw-nas-was_Rendering.png</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/ee9424ce-9ff9-4a95-b982-c980d38b4cde/songhees_openhouse.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/16e67212-17aa-4562-a8d3-c05b5785f763/songhees_workshop3.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/a2b58ccb-d556-4cfa-acf0-be8920a2eb89/Songhees_perspective+views+3.png</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/6f07fa73-3011-418e-8c53-fa8b2187a3dc/songhees_community_workshop2.jpg</image:loc>
      <image:title>First Nations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/b2fc9b09-3a59-445e-912a-0d322f5a1cba/PDD+Icon_Phases.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/68b96557-4410-4f19-8d7d-56b42cac9651/PDD+Icon_Planning%2BDev.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/264dc225-1615-46b8-984f-5f11b7b16328/PDD+Icon_Income.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1c73726d-21dc-4c08-a768-d9bc935f85eb/PDD+Icon_Partners.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/dd290a86-55d7-4474-a6c4-d95744b9cbca/PDD+Icon_Financing.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/737ad094-d4ce-47d2-b435-f0f837da28d5/PDD+Icon_Land+dev%2BRE.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/37a99da5-fce8-4a23-8447-38421f8c3404/PDD+-+Infographics+v2-04.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/6748324a-b453-42bb-b4d8-608a6a28d905/songhees_community_workshop.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/293f7730-6eaa-42fa-a347-f5c39a936f55/20221026113500-efe69ac720ca9d06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/fa829021-ea89-4652-845b-5e8c33f416ec/Hartley+Bay.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/ecead0c4-db88-4d02-9740-8c438886efbb/logo-single.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/64ba751e-6d1d-4a0e-a84a-1afb769caef3/Snaw-Naw-As%2BFirst%2BNations%2Bpng.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/1aacb29f-358c-44cb-b039-ef5ccd3b05e4/64d9d06145662ee17dab44d7_tzeachten-about-lands-8.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/west-don-lands-masterplan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/3695e98b-c079-42af-a9aa-a8dcf7dcba31/underpass+park.jpg</image:loc>
      <image:title>West Don Lands Masterplan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/7c6a4cbc-1db4-4d56-b4b8-0f11b15c447a/IMG_7420.jpg</image:loc>
      <image:title>West Don Lands Masterplan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/22acd7cf-95bf-42dc-bb32-b5f5f11f15a6/West+Don+lands+play+area.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/322fb68b-cb66-407e-9fc9-aa9534f6d9fe/affordable+housing+wdl.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/the-prescott</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/661e0079-4934-4ad2-b307-e0f0b0940a6f/The+Prescott.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.purposedrivenroi.com/tenant-relocation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/07262be1-c6ef-42be-965d-223c89ce62e5/Screenshot+2025-01-14+160702.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666740d8f1d5e37b1fb7200c/f1e79b87-9fe9-4cb0-b3ec-745c1a6c5423/iStock-1845515215.jpg</image:loc>
    </image:image>
  </url>
</urlset>

